consumer behavior case study

BUS 5656 Consumer Behavior

Week 1 Introduction to Consumer Behavior (Ch. 1)
Week 2 External Influences: Cultural and Social (Ch.2-4)
Week 3 External Influences: Subcultures, Households and Reference Groups (Ch.5-7)
Week 4 Internal Influences: Perception, Learning and Memory (Ch.8-10)
Week 5 Internal Influences: Attitudes and self-concept (Ch11-12)
Week 6 Decision Process: Situational influences, Problem Recognition, Information Search (Ch.13-15)
Week 7 Decision Process: Alternative Evaluations, Outlet Selection and Purchase, (Ch.16-18)
Week 8 Organizations as consumers, Consumers behavior and regulation (Ch.19-20)

Case Study Assignment

Academic writer - your starting point for all things apa citation style.

Academic Writer This link opens in a new window A digital platform for writing research papers and managing references in APA Style through full integration of the Publication Manual of the American Psychological Association . Individual user accounts are required to write papers and save references. Training materials are available from the APA website.

Select one of the supplied case studies to analyze. Read the article first, before you prepare to respond to the questions. Your analysis of the case should be 3-4 pages, double-spaced and include 3-5 peer-reviewed references (in addition to the text) to support your analysis. Use APA format for references and format of the paper.

Supplied cases: These case studies can be found in the library collection. See the "How to access articles in the Evans Library" box below to learn how to find these cases and more!

Tian, K. and Tian, R. G. (2011). Food consumption and cultural awareness: An anthropological case study of consumer behavior at a Chinese restaurant. Journal of Marketing Development & Competitiveness, 5(4), 51-69.
Moran, M. B., PhD., Walker, M. W., DrP.H., Alexander, T. N., PhD., Jordan, J. W., M.A., & Wagner, D. E., Ph.D. (2017). Why peer crowds matter: Incorporating youth subcultures and values in health education campaigns . American Journal of Public Health , 107(3), 389-395.
Warner, L. A., Lamm, A. J., Rumble, J. N., Martin, E. T., & Cantrell, R. (2016). Classifying residents who use landscape irrigation: Implications for encouraging water conservation behavior . Environmental Management , 58(2), 238-253.

Organize your paper in the following sections:

Identify the key problems and issues in the case study.
Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
Set the scene: background information, relevant facts, and the most important issues.
Use addition research to define the problems in this case study.
Explain in detail the external factors that are influencing consumer behavior in the case.
Explain how the external factors are addressed in the campaign or situation.
Also, explain what external factors were not addressed in the campaign or situation.
Describe the solution that was used in the case to address the targeted external factors.
Explain why this solution was chosen
Also explain alternative external factors that could have been addressed.
Use concepts from class (text readings, discussions, lectures), outside research and possibly personal experience (anecdotes)
Based on the solutions that were used in the case and the additional external factors your identified, make recommendations for how the campaign should have been developed or what should be done in the future.
<< Previous: Week 8 Organizations as consumers, Consumers behavior and regulation (Ch.19-20)
Last Updated: Sep 3, 2024 1:37 PM
URL: https://libguides.lib.fit.edu/BUS5656ConsumerBehavior

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

We're Hiring!
Help Center

Download Free PDF

Factors Influencing Consumer Buying Behaviour: A Case Study

Globally, the term, â€˜marketingâ€™ is not a new phenomenon. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The consumers aim at attaining optimum consumer surplus, be it durables or non-durables, while making such purchases to satisfy their wants. Conversely, the marketers do constantly strive for maximization of profit margin for their survival and growth in the long run. These twin paradoxical ends (producers and consumers) must reach a compromise at a point entailing a profitable and satisfactory exchange of goods. For this reason, the marketers do continually rely on research studies about the dynamic consumer behaviour to position their product planning and development strategies to meet the requirements efficiently. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. This complex consumer buying beh...

Sign up for access to the world's latest research.

Related papers.

Purchaser Buying Behavior alludes to the purchasing conduct of a definitive purchaser. Numerous elements, specificities and qualities impact the individual in what he is and the shopper in his basic leadership process, shopping propensities, obtaining conduct, the brands he purchases or the retailers he goes. A buy choice is the aftereffect of every last one of these elements. An individual and a buyer is driven by his way of life, his subculture, his social class, his participation gatherings, his family, his identity, his mental factors, and so on furthermore, is affected by social patterns and his social and societal environment. By recognizing and understanding the elements that impact their clients, brands have the chance to build up a system, a showcasing message (Unique Value Proposition) and promoting efforts more productive and more in accordance with the requirements and mindsets of their target buyers, a genuine resource for better address the issues of its clients and in...

Consumer behaviour can be defined as the decisions and actions taken by the consumers which influence their purchasing behaviour. Consumers' response to external stimulus either in form of marketing strategies or personal, economic and social attributes and their decision and buying behaviour is largely affected by this stimulus. It is thus, an inter-disciplinary social science that draws upon the disciplines of anthropology, psychology, sociology and marketing apart from economics. Therefore, many marketers often believe that a clear understanding of the buying behaviour of the consumers helps to analyse both past, present and future market scenario. The examination of the economic theories is helpful in identifying the consumer behaviour from the perspective of utility, prices and other economic aspects. But they do not reflect the perceptions or attitude of a consumer towards a product. So, to understand the consumer behaviour, a more holistic approach is required, that involves economic, non-economic theories and the decision making models. This paper is an attempt to understand the economic and psychological theories that influences the consumer behaviour. Further, an attempt has been made to correlate the consumer behaviour theories and consumer decision making models to explain the factors affecting the buying decisions of the consumers.

Ability of the Marketing executive to effectively and efficiently design, plan and produce a product, price it, strategically promote and distinctively distribute it, is determined by his ability to make the product satisfactory to a complex set of consumers. McCarthy (1971) opines that, Marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or users in order to satisfy customers and accomplish the firm's objectives. The consumer is the pivot on which all marketing activities and decisions revolve. The consumer as the central focus of marketing activities has remained complex and unpredictable. What motivates, induces or informs his choice of one product brand rather than the other has been a subject of investigations and researches. The formulation and adoption of major classic and contemporary models in consumer and organizational behaviour for managerial decision-making in marketing practice is justified on the need to ensure knowledge of consumers for effective and efficient service delivery. Consequently, this paper broadly reviews major classic contour behaviour models in relationship to managerial decision-making in marketing practice. INTRODUCTION The subject of consumer behaviour has dominated most part of contemporary Marketing literature. Colossal investments made in product design, packaging, quality distinction, advertising, sales promotion, among others are all aimed at wooing the customer to make favorable decisions towards a firm's product offering. The firm's task is made even more complex because the complexity of the consumer makes it apparently difficult to instantly determine his needs and wants. The consumer makes decisions based on a lot of priorities, including among others personal beliefs, peer group influences, social status, economic status, cultural affinity, and other environmental variables. Therefore, firms are expected to sufficiently demonstrate how distinctive their product offerings qualify to receive the patronage of consumers. Much as it is the obvious task of the firm to study and identify the complexities in a consumer in order to serve him better, so also would the consumer consciously make deliberate efforts to choose between one firm's offering and another.

Every man is a consumer, and ought to be a producer. He is by constitution expensive, and needs to be rich.

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics, specially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people's wants and consumption are all investigated in formal studies of consumer behaviour. The study of consumer behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups, and society in general. The study of consumer behaviour is concerned with all aspects of purchasing behaviour-from pre-purchase activities through to post-purchase consumption, evaluation and disposal activities. It is also concerned with all persons involved, either directly or indirectly, in purchasing decisions and consumption activities including brand-influencers and opinion leaders. Research has shown that consumer behaviour is difficult to predict, even for experts

International Journal of Advanced Research (IJAR), 2019

Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behaviour, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family, his personality, his psychological factors, etc. and is influenced by cultural trends as well as his social and societal environment. By identifying and understanding the factors that influence their customers, brands have the opportunity to develop a strategy, a marketing message (Unique Value Proposition) and advertising campaigns more efficient and more in line with the needs and ways of thinking of their target consumers, a real asset to better meet the needs of its customers and increase sales.

IAEME PUBLICATION, 2020

Annals of the Bhandarkar Oriental Research Institute , 0

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumer behavior of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services. Consumer behavior consists of how the consumer's emotions, attitudes, and preferences affect buying behavior. In today's way of marketing and sales of the products specific specialty goods lot, many options are available. It is not necessary to shop for these varieties of goods; they should do the traditional way of shopping. As we can see, technology has changed a lot and it has brought marketing to the palm top of the consumer. This is more challenging and opportunistic for a consumer to buy their products. There are lot many options such as company websites, and shopping apps, where company outlets, specialized product outlets-traditional ways of selling are available and through these options, shopping has become very easy, comfortable, and timesaving. This paper precisely studies the changing behavior of the respondent's buying pattern i.e. from traditional to the latest technology/ trends following. The researcher is intended to study the buying behavior of the respondents, who would prefer to buy the product and what are the factors responsible for buying the products. The products are easily available on the traditional platform, selling them, is called brick and mortar system. There are various types of products, which the customer plans to buy through an e-platform. During the study, it was observed that the factors that are affecting the buying pattern are-Eplatform, which includes various influential criteria. The study aims to investigate the purchasing behavior of consumers towards electronic goods and to identify the key factors that influence customers' decision to purchase these products.

2 Abstract: The current debate was started between the economic theory and marketing theory on the issue of key determinants of consumers' response to product offer. Through in depth analysis of the available data, it has confirmed that the level of education and income level are only two key determinants of consumers' response to product offer. Moreover, the consumers' are not homogeneous in terms of their response to product offer in context of level of education and income level. Consumers' who earn more i.e. have high income level are more responsive to product offers as compared to those who earn less within a month. Convincingly, the consumers with high level of income have adequate saving and surplus amount to spend on such extra product offerings. Contrary to this condition the consumers with limited earnings do not have something extra to pay against such product offers. It is therefore confirmed that the level of income is a significant predictor of consume...

In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on consumer research. It is argued that consumer behaviour itself emerged as a distinct field of study during the 1960s; and is characterized by two broad paradigms, the positivist and the non-positivist. The positivist paradigm encompasses the economic, behavioural, cognitive, motivational / trait / attitudinal, and situational perspectives; these perspectives are referred to as the traditional perspectives as they pre-date the development of the non-positivist paradigm. The positivist paradigm, which is still the dominant paradigm, emphasizes the supremacy of human reason and that there is a single, objective truth that can be discovered by science. The opposing, non-positivist paradigm, envelops the interpretive and postmodern perspectives, which have emerged more recently during the period post-1980 to date. The rational view and the ideology of a homogenous social culture and thereby deny the complex social and cultural world in which consumers live. The traditional, positivist perspective takes a very utilitarian approach to the benefits from consumption. While the non-positivist perspectives place much greater emphasis on the symbolic dimensions of choice. The objective of non-positivist research endeavour is to achieve a better understanding of consumer behaviour with no specific intent to influence consumer processes. This article aims to identify different streams of thought that could guide future consumer research.

La Muerte en Córdoba: creencias, ritos y cementerios (I). De la Prehistoria al ocaso de la ciudad romana, 2020

Jupiter Publication Consortium , 2023

British Journal of Midwifery, 2014

Egyptian Journal of Forensic Sciences, 2023

Nursing Management (Springhouse)

DAPesquisa, 2008

Journal of AI and Data Mining, 2020

A. de Guttry et al. (Eds.), Foreign Fighters under International Law and Beyond (2016), 2016

Scientific Reports, 2018

Journal of Anthropological Archaeology, 2014

Artcultura, 2018

The Lancet, 2005

Academia Medicine, 2024

Teoria e Cultura, 2017