ent300 case study report uitm

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BMC(ENT300) - BMC case study for Entrepreneurship subject uitm

Fundamentals of entrepreneurship (ent 300), universiti teknologi mara.

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Preview text, entrepreneurship, sports direct international, prepared by:, prepared for:, no. name id no group code, 1. muhd nor azwan, 2020131989 phm1152c, lecturer’s name : madam tuty rubianti, semester : oct 2020 – feb 2021.

SUBMISSION DATE : 18 thDECEMBER 2020

NO. CONTENT PAGE

1 Cover Page 1 2 Table Of Content 2 3 Executive Summary 3 4 BMC Introduction 4 5 Business Model Canvas of Sports Direct Int. 5 5 Key Partners 6 5 Key Activities 7 5 Value proposition 8 5 Customer relationship 9 5 Customer segment 10 5 Key resources 11 5 Distribution channel 12 5 Cost structure 13 5 Revenue stream 14 6 Appendices 15-

7 References 17

TABLE OF CONTENT

Bmc introduction.

In this day and era, it is undeniable that business play a veryimportant role especially in consolidating the nations strength by fueling our past economic recoveries. Therefore, there are countless of business being proposed and carried out among our society in order to keep the growth of economy. Business Model Canvas (BMC) that was introduced by Osterwalder (2008) is a visual framework for describing the differentelements of how a business works. It illustrates what the business does, for and withwhom, the resources it needs to do that and how money flows in and out of the business. It can be used to design new models or to analyse current models.

Along with this outstanding insights and ideas that become much better as time goes by, business model canvas have been introduced widely and have become a part of strategies to interpret and value one’s ideas into real business.

To introduce more about this topic, business model canvas can be defined as a strategic management and lean startup template for establishing new documenting existing business models. It is also known as visual chart filled with nine blocks of elements describing firms’ or product’s value proposition, infrastructure, customers and also finances.

SPORTS DIRECT INTERNATIONAL BMC

5 key partners.

As a third-party reseller, the Sports Direct Int. company have been signed a various partnership with various brands such as Nike, Adidas, Slazenger company so that they can get the supplies for the sports equipmen such as shoes, Shirts, Sport outfits to the company. The Sports Direct Int. also get supplies equipment from the Puma Company. These companies will be received some of the profits that the Sports Direct international get from selling the product. The raw materials that the company get from three suppliers are in a good condition. The suppliers did give them the best sports outfits and shoes to operate the business very well. The customers also satisfied with the products that the company offers. The main resources that the company get from the suppliers are sports outfits and sports shoes. The Nike and Adidas company will provide the sports outfits and shoes to the Al - Ikhsan so that we can display and promote the stuff then they can proceed to sell the product to the customers. If Nike and Adidas Company can not supply the sports stuff, it will be a big problem to them because the company can display and promote the product. If that happen, they can not sell the product and also, they will be losing customers and Profits.

We work with our leading third-party global brand partners and provide significant prominence for these specialists with our customers acrossall our platforms. Our third party and Group brands are managed by central brandand marketing teams. This centralised structure significantly benefits the Group byenabling the individual brands to participate in Group buying and sourcing; aggregated supplier relationships and enhanced supply chain disciplines; Group inventory monitoring and replenishment; and more inspired and harmonious visual merchandising in-store.

5 Value Preposition

The Group aspires to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. They value their people, their customers, shareholders and third-party brand partners - and strive to adopt good practices in all corporate dealings. They are committed to treating all people with dignity and respect. Sports Direct endeavour to offer customers an innovative and unrivalled retail experience. They are aiming to deliver shareholder value over the medium to long-term, whilst adopting accounting principles that are conservative, consistent and simple. Sports Direct has been accesible to all more than ever. Sports Direct is spreading out to different locations globally, in both official stores and outlets, including online stores and shipment. By acquiring multiple other footwear and clothing firms – its easy access is almost inevitable. Customers can easily reach out to their products in their everyday life.

Sports Direct aim to deliver an unrivalled range, availability and quality of products – both third party brands and Group branded products – with different customer value propositions across their sports, lifestyle and premium fascias. The elevation strategy continues to enhance and improve their stores and all their digital operations, product offering, and marketing channels. This is vital to strengthen sports direct relationships with their key third party brand partners, to deliver benefits for consumers, and to drive the Group’s long-term profitability.

It is the Group’s policy to treat all their people with dignity and respect. The Sports Direct Group consists of approx. 29,400 staff, who work together across all areas of the Business. They are proudly that Sports Direct International plc is oneof the first public companies in the UK to make an elected Workers’ Representative a Board member. Sports Direct welcome all new employees into the Group following the acquisitions in the year.

5 Customer Relationship

The relationship between an organization and its customersis categorized as one of the three classic market relationships described by Gummesson. According to Gummesson (2008), the relationship between customers and supplier form the foundation of commercial exchange. Sports Direct has a good relationship with their customers, they have some kinds of insurance for their products, customers can have their shoes, sneakers or other stuff fixed in couple of months. They also have good customers' service have bought some sneakers at their and surprisingly they have kept some information about the customer, they try to understand my needs, receive my feedbacks. Through gettinggood relationships with customers, Adidas have been successively renew their designs, get models up to date to meet customers' demand and also compete with other competitors. Sports Direct has sponsorship deals with many of the world's top athletes, clubs, and sporting events.

As to remain their customers to stay and buy their product, the Sports Direct Company had provided the membership card to the customers. With the member card, the customers get to buy the items at their store with 5 – 15% off discount. They also will send them through email and direct message of what their store will be having. For instance, they will send them a message about having a promotion at their store. At their page, the customers and also give their reviews and feedbackabout their product and services. Besides that, every Saturday, the customers including non member can get a promotions. When they spend minimum RM80 and above they willget the 10% discount. With that ways, the customers will have to repeat order with the company and they will not be losing the customers.

5 Key resources

Key resources is the building block describing the most important assets needed to make a business model work. Every business model requires them, and it is only through them that companies generate value prepositions and revenue. Key resources can be categorized into four types which is physical, intellectual, human and financial. Physical assets are tangible resources that the company uses to create its value proposition. Physical resources such as raw material, buildings, vehicles, transportation, storage facility and machines. Sports Direct company physical resources are the fabrics, qualities and design that they get from the supplier. Without those resources their company cannot produce the good product to the customers. They need the qualities as their main resources,then they need a best design to produce the items and get profits. Other than that, intellectual resources also important to their company resources such as their brand,patents, copyrights, partnerships, and customer databases. All the organization wants to protect their ideas through patents. Ideas and developed products are easy to imitate. Patents protect the business organizations from such imitation that may affect competitiveness. They also invest in copyrights to protect certain work from being copied. The copyrights offer legal protection for a certain period of time.

Sports Direct elevation strategy continues to work towardsimproving their offering to customers across all of their channels, including marketing, social media, product, digital and in-store. This aims to enable the Company, along with third party brand partners, to connect with customers via a consistent voice across multiple platforms, including online, mobile, and on the high street. This strategy enables stores and online operations to complement each other.

The websites for each of their core fascias in the UK, including SPORTSDIRECT, USC.co and Flannels, have undergone significant enhancements in order to facilitate optimum appeal to consumers. Their product offering acrossthese core fascias, both in-store and online, aims to create a compelling shopping experience in key categories that include, among others, Football, Women’s, Kids, Running, Cycling, Lifestyle, Fashion and Luxury.

Sports Direct offer product across a range of price points, including good, better and best. This enables us to offer more premium product, which is net-new to the Business. This gives consumers a greater range of choice for those who wish to shopfor premium products, whilst still retaining their original entry-level and standard product offerings.

Besides that, they also advertise their product to the public. For example, they buy the space at the newspaper to promote their product to thereader. They also buy the space to advertise their product at social media like Facebook and Instagram. So, when people scrolling down the social media, they will get tosee the ads. They can just click the button to go through the page or go through to their WhatsApp number that they had provided.

5 Revenue Stream

Revenue streams is the building block representing the cash(not profit, which is revenue minus costs) a company generates from each customer segment. The value that their customers really willing to pay for their product is becausethe material of the product that they are using. Customers really satisfied wearing their product. Some of the customers had give their feedback through the page saying that they feel comfortable wearing their items such as jersey because the materials of the jersey or sports outfits that they are using. The customers would like to buy more from them. Some of the customers that usually bought only a few items such as sport bottle now already booked a few packs of it. Those customers already become their loyal customers and keep repeating order with them. Those customers that come to their store and buy an event items, they allowed them to pay deposit first as they are going to prepare the order, then they also can pay thefull payment when the packaging is done.

No. Figures

1. sports direct.

store in a Malaysian Mall

2. Their staffs in

Full sport outfit, their sales.

sportsdirectplc/about-us/strategy/strategic-segments.aspx

web.archive/web/20120204113943/sportsdirectplc/comp

any-information/about-us

cleverism/customer-segments-business-model-canvas/

culturehive.co/wp-content/uploads/2016/01/Introducing-the-Business

-Model-Canvas

• sportsdirectplc/~/media/Files/S/Sports-Direct/annual-report/annual-

report-2019-final

• sportsdirectplc/about-us/business-model.aspx
• Multiple Choice

Course : Fundamentals of Entrepreneurship (ENT 300)

University : universiti teknologi mara.

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